Case Studies

HanStone manufactures luxurious, durable, low-maintenance surface products designed for high-traffic areas like offices, banks, hotels, and restaurants. Their lustrous countertops require no conditioning or polishing, and are heat, bacteria, and stain resistant.

The Challenge

HanStone came to Lead Generation Experts with a big challenge: They had limited search engine visibility. They knew search engine optimization could be their best source of targeted traffic, but the quartz countertop industry is highly competitive and they wanted to break through to the first page in the search engine results.

The Execution

We took a deep dive into keyword research, and discovered thousands of untapped keywords we could focus on for HanStone Quartz’s SEO campaign. Then we created specialized content on their website that was specifically designed to rank organically for a large variety of those keywords.

The Results

• A massive increase in website traffic, from 10,000 visitors a month to over 30,000 visitors – all from search engine traffic. These new prospects come in consistently, month after month, and don’t cost HanStone a single penny.
• Achieved first page search rankings for the most competitive quartz countertop industry search terms.
• HanStone doubled the number of sample requests they received every month.